Chinese travellers spend more abroad than any other nationality
Wherever they are, their media stays Chinese.
Local media barely reaches them. And no single Chinese platform reaches all of them.
Decided at home. Spent in your market.
Destinations, brands and products are researched and shortlisted weeks before departure. Peer reviews and creator content decide what makes the list.
They navigate an unfamiliar city and decide where to go and what to buy in the moment.
We buy both moments. Most brands only ever touch one.
Start with the audience, not the channel
Identify
We build the audience from real behaviour, not assumed demographics: where they are right now, where they have travelled, what they open, what they follow. Travellers who arrived in your market this week are reachable this week.
Reach
Media goes into the Chinese apps that audience actually opens, at home while planning and in whichever market they land in. Across 30+ platforms. One partner. One buy. No agency stack to assemble.
Measure
Every campaign runs to a business KPI, with creatives tested live and results tracked in real time.
Driving Chinese travellers into store in Japan
A French luxury skincare house, targeting Chinese travellers already in Osaka.
Ten years navigating China's digital ecosystem
“Global brands don't lack access to China. They lack the clarity to navigate it, and the proof that what they spend actually moves the business. Optix was built to close that gap.”
Planning a campaign for Chinese travellers?
Tell us the market and the objective. We'll come back with an honest read on whether we're the right partner, and on what we'd do first.